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Envelope-to: thurston.davis@makhosimichaelafoundation.org
Delivery-date: Fri, 20 Mar 2026 15:58:37 -0400
Subject: We built something to fix the Second Gift Problem
From: SAP <hello@sponsorapet.org>
To: "thurston.davis@makhosimichaelafoundation.org" <thurston.davis@makhosimichaelafoundation.org>
Date: 20 Mar 2026 19:58:21 -0000
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0MzQwMTIxMDQ2MzAsXCJyXCI6MTgyNDkwNzA3NTEyMDAxNzI5fSIsInMiOiIzMDg0MGU4NWZ=
kNjM2MzE3In0" data-link-id=3D"182126434012104630" data-link-type=3D"webv=
iew">View in browser</a>&nbsp;
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<table class=3D"menu mobile-mx-auto" width=3D"100%" cellpadding=3D"0" ce=
llspacing=3D"0" border=3D"0">
    <tr>
        <td align=3D"center" class=3D"menu-item" style=3D"padding: 0 14p=
x 0 0px;">
            <a href=3D"https://apwgyd.clicks.mlsend.com/tf/cl/eyJ2Ijoie1=
wiYVwiOjg4OTY0NyxcImxcIjoxODIxMjY0MzQwMjM2Mzg5NjgsXCJyXCI6MTgyNDkwNzA3NT=
EyMDAxNzI5fSIsInMiOiI0YTIwZDhmNDkzODUyZTY4In0" target=3D"blank" builder-=
link-id=3D"37" style=3D"font-family: 'Inter', sans-serif; font-size: 19p=
x; line-height: 150%; color: #3daa69; font-weight: bold; font-style: nor=
mal; text-decoration: none;" data-link-id=3D"182126434023638968">
                <span style=3D"color: #3daa69;">About</span>
            </a>
        </td><td align=3D"center" class=3D"menu-item" style=3D"padding: =
0 5px 0 5px;">
            <a href=3D"https://apwgyd.clicks.mlsend.com/tf/cl/eyJ2Ijoie1=
wiYVwiOjg4OTY0NyxcImxcIjoxODIxMjY0MzQwMzQxMjQ3MzAsXCJyXCI6MTgyNDkwNzA3NT=
EyMDAxNzI5fSIsInMiOiI4YWZiMTJiNGYwNTgxZjdhIn0" target=3D"blank" builder-=
link-id=3D"7" style=3D"font-family: 'Inter', sans-serif; font-size: 19px=
; line-height: 150%; color: #3daa69; font-weight: bold; font-style: norm=
al; text-decoration: none;" data-link-id=3D"182126434034124730">
                <span style=3D"color: #3daa69;">Sponsor a Purpose</span>=

</a>
        </td><td align=3D"center" class=3D"menu-item" style=3D"padding: =
0 0px 0 10px;">
            <a href=3D"https://apwgyd.clicks.mlsend.com/tf/cl/eyJ2Ijoie1=
wiYVwiOjg4OTY0NyxcImxcIjoxODIxMjY0MzQwNDM1NjE5MTksXCJyXCI6MTgyNDkwNzA3NT=
EyMDAxNzI5fSIsInMiOiJlY2M4NjQ3OTY3OTU0M2U3In0" target=3D"blank" builder-=
link-id=3D"8" style=3D"font-family: 'Inter', sans-serif; font-size: 19px=
; line-height: 150%; color: #3daa69; font-weight: bold; font-style: norm=
al; text-decoration: none;" data-link-id=3D"182126434043561919">
                <span style=3D"color: #3daa69;">Sign up</span>
            </a>
        </td>
    </tr>
</table>

</td>
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    <h2 style=3D"font-family: 'Inter', sans-serif; color: #000000; font-=
size: 24px; line-height: 125%; font-weight: bold; font-style: normal; te=
xt-decoration: none; ;margin-bottom: 10px; text-align: center;"><br></h2=
>
<h2 style=3D"font-family: 'Inter', sans-serif; color: #000000; font-size=
: 24px; line-height: 125%; font-weight: bold; font-style: normal; text-d=
ecoration: none; ;margin-bottom: 10px; margin-bottom: 0; text-align: cen=
ter;"><span style=3D"color: rgb(27, 58, 93);">Join us on March 26th!</sp=
an></h2>

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    <div>
<p style=3D"font-family: 'Inter', sans-serif; color: #000000; font-size:=
 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px;">Hello Thu=
rston,&nbsp;<br></p>
<p style=3D"font-family: 'Inter', sans-serif; color: #000000; font-size:=
 16px; line-height: 165%; margin-top: 0; margin-bottom: 0;"><br></p></di=
v>
<p style=3D"font-family: 'Inter', sans-serif; color: #000000; font-size:=
 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px;">Over the =
past week we've been talking about the Second Gift Problem =E2=80=94 the=
 quiet revenue drain that happens when first-time donors don't come back=
.</p>
<p style=3D"font-family: 'Inter', sans-serif; color: #000000; font-size:=
 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px;">Today We =
want to tell you what we actually built to solve it.</p>
<p style=3D"font-family: 'Inter', sans-serif; color: #000000; font-size:=
 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px;">Inside th=
e SAP CRM, we're introducing the <strong>Second Gift Milestone,</strong>=
&nbsp;a dedicated field that tracks whether a donor has made that critic=
al second gift, and flags the ones who haven't.</p>
<p style=3D"font-family: 'Inter', sans-serif; color: #000000; font-size:=
 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px;">Combined =
with donation history, last communication date, and donor notes, you can=
 now see at a glance:</p>
<ul style=3D"font-family: 'Inter', sans-serif; color: #000000; font-size=
: 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px;"><li>Whic=
h donors are at risk of going cold</li><li>Who's overdue for a follow-up=
</li><li>Where your retention gaps actually are</li></ul>
<p style=3D"font-family: 'Inter', sans-serif; color: #000000; font-size:=
 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px;">No more g=
uessing. No more spreadsheets. No more manually sorting through records =
hoping you catch someone before it's too late.</p>
<p style=3D"font-family: 'Inter', sans-serif; color: #000000; font-size:=
 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px;">On <stron=
g>March 26th at 1pm ET</strong>, we'll walk through this live.</p>
<p style=3D"font-family: 'Inter', sans-serif; color: #000000; font-size:=
 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px;">And yes, =
the platform is completely free. No platform fees.&nbsp;</p>
<p style=3D"font-family: 'Inter', sans-serif; color: #000000; font-size:=
 16px; line-height: 165%; margin-top: 0; margin-bottom: 0;">If you haven=
't registered yet, now's a good time:<br></p>

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-filled" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presen=
tation" style=3D"border-collapse: separate; width: auto;">
                    <tr>
                        <th align=3D"center" valign=3D"middle" style=3D"=
background-color: #3daa69; border-radius: 6px; mso-padding-top-alt: 14px=
; mso-padding-bottom-alt: 14px; mso-padding-left-alt: 25px; mso-padding-=
right-alt: 25px; -webkit-font-smoothing: auto; word-break: break-all;">
                            
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<a href=3D"https://apwgyd.clicks.mlsend.com/=
tf/cl/eyJ2Ijoie1wiYVwiOjg4OTY0NyxcImxcIjoxODIxMjY0MzQwNTI5OTkxMDUsXCJyXC=
I6MTgyNDkwNzA3NTEyMDAxNzI5fSIsInMiOiI5NjdlMzJhODQ0MjcyZTEyIn0" target=3D=
"_blank" builder-link-id=3D"36" style=3D"display: block; padding: 14px 2=
5px; font-family: 'Inter', sans-serif; color: #ffffff; font-size: 18px; =
letter-spacing: 0.025em; text-decoration: none; border-radius: 6px; line=
-height: 20px; mso-line-height-rule: at-least; word-wrap: break-word; wo=
rd-break: break-word; overflow-wrap: break-word; min-width: 70px; font-w=
eight: normal; font-style: normal;" data-link-id=3D"182126434052999105">=

<div><strong>Register Today!</strong></d=
iv>
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    <p style=3D"font-family: 'Inter', sans-serif; color: #000000; font-s=
ize: 16px; line-height: 165%; margin-top: 0; margin-bottom: 0;">=E2=80=94=
 The Sponsor a Pet Team<br></p>

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            <table class=3D"menu" width cellpadding=3D"0" cellspacing=3D=
"0" border=3D"0">
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                        <a href=3D"https://apwgyd.clicks.mlsend.com/tf/c=
l/eyJ2Ijoie1wiYVwiOjg4OTY0NyxcImxcIjoxODIxMjY0MzQwOTI4NDUwMDQsXCJyXCI6MT=
gyNDkwNzA3NTEyMDAxNzI5fSIsInMiOiI3MjY1ZGRhZThhNzY0YWM4In0" target=3D"bla=
nk" style=3D"font-family: 'Inter', sans-serif; font-size: 14px; line-hei=
ght: 150%; color: #ffffff; font-weight: normal; font-style: normal; text=
-decoration: none; ;white-space: nowrap;" data-link-id=3D"18212643409284=
5004">
                            <span style=3D"color: #ffffff;">Blog</span>
                            
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g: 0 8px 0 5px;">|</span>
                            
                        </a>
                    </td><td align=3D"center" class=3D"menu-item">
                        <a href=3D"https://apwgyd.clicks.mlsend.com/tf/c=
l/eyJ2Ijoie1wiYVwiOjg4OTY0NyxcImxcIjoxODIxMjY0MzQwOTgwODc4ODYsXCJyXCI6MT=
gyNDkwNzA3NTEyMDAxNzI5fSIsInMiOiI3MjhkN2I4NGRhZWQ3ZTZmIn0" target=3D"bla=
nk" style=3D"font-family: 'Inter', sans-serif; font-size: 14px; line-hei=
ght: 150%; color: #ffffff; font-weight: normal; font-style: normal; text=
-decoration: none; ;white-space: nowrap;" data-link-id=3D"18212643409808=
7886">
                            <span style=3D"color: #ffffff;">About</span>=

<span style=3D"display: inline-block; paddin=
g: 0 8px 0 5px;">|</span>
                            
                        </a>
                    </td><td align=3D"center" class=3D"menu-item">
                        <a href=3D"https://apwgyd.clicks.mlsend.com/tf/c=
l/eyJ2Ijoie1wiYVwiOjg4OTY0NyxcImxcIjoxODIxMjY0MzQxMDQzNzkzNDQsXCJyXCI6MT=
gyNDkwNzA3NTEyMDAxNzI5fSIsInMiOiI5YmExMTFkNmJjMjRmOWVjIn0" target=3D"bla=
nk" style=3D"font-family: 'Inter', sans-serif; font-size: 14px; line-hei=
ght: 150%; color: #ffffff; font-weight: normal; font-style: normal; text=
-decoration: none; ;white-space: nowrap;" data-link-id=3D"18212643410437=
9344">
                            <span style=3D"color: #ffffff;">Donate</span=
>
                            
                            <span style=3D"display: none; padding: 0 8px=
 0 5px;">|</span>
                            
                        </a>
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    <tr>
        <td height=3D"25" style=3D"line-height: 25px; border-bottom: 1px=
 solid #EAECED;"></td>
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        <td height=3D"25" style=3D"line-height: 25px;"></td>
    </tr>
    <tr>
        <td align=3D"center" style=3D"text-align: center!important;">
            <h5 style=3D"font-family: 'Inter', sans-serif; color: #fffff=
f; font-size: 15px; line-height: 125%; font-weight: bold; font-style: no=
rmal; text-decoration: none; margin-bottom: 6px;">Sponsor a Pet &amp; Sp=
onsor a Purpose</h5>
        </td>
    </tr>
    <tr>
        <td align=3D"center" style=3D"text-align: center!important;">
            <p style=3D"font-family: 'Inter', sans-serif; color: #ffffff=
; font-size: 14px; line-height: 150%; margin-bottom: 0;">453 S Spring St=
reet Ste 400 PMB1163<br>Los Angeles, CA 90013<br>United States</p>
        </td>
    </tr>
    <tr>
        <td height=3D"12" style=3D"line-height: 12px;"></td>
    </tr>
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        <td align=3D"center" style=3D"text-align: center!important;">
            <p style=3D"font-family: 'Inter', sans-serif; color: #ffffff=
; font-size: 14px; line-height: 150%; margin-bottom: 0;">All Rights Rese=
rved 2024&nbsp;&nbsp;</p>
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        <td height=3D"8" style=3D"line-height: 8px;"></td>
    </tr>
    <tr>
        <td align=3D"center">
            <p style=3D"font-family: 'Inter', sans-serif; color: #ffffff=
; font-size: 14px; line-height: 150%; margin-bottom: 0;">
                <a href=3D"https://apwgyd.clicks.mlsend.com/tf/cl/eyJ2Ij=
oie1wiYVwiOjg4OTY0NyxcImxcIjoxODIxMjY0MzQxMDk2MjIyMjYsXCJyXCI6MTgyNDkwNz=
A3NTEyMDAxNzI5fSIsInMiOiIxMGM1ZThlZWFhYjQ1MWU1In0" style=3D"color: #ffff=
ff; font-weight: normal; font-style: normal; text-decoration: underline;=
" data-link-id=3D"182126434109622226" data-link-type=3D"unsubscribe">Uns=
ubscribe</a>
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                <span style=3D"padding: 0 5px; mso-padding-left-alt:5px;=
 mso-padding-right-alt:5px; text-decoration: none; color: #ffffff;">|</s=
pan>
                <a href=3D"https://apwgyd.clicks.mlsend.com/tf/cl/eyJ2Ij=
oie1wiYVwiOjg4OTY0NyxcImxcIjoxODIxMjY0MzQxMTY5NjIyNjEsXCJyXCI6MTgyNDkwNz=
A3NTEyMDAxNzI5fSIsInMiOiI0MTRlMzdhY2ZkMjhhNTI0In0" style=3D"color: #ffff=
ff; font-weight: normal; font-style: normal; text-decoration: underline;=
" data-link-id=3D"182126434116962261" data-link-type=3D"preference_cente=
r">Update preferences</a>
            </p>
        </td>
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</table>

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--==2c9d03244b6622e916172a2d9269c84c--

Sid Gifari From Gifari Industries - BD Cyber Security Team