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Envelope-to: thurston.davis@makhosimichaelafoundation.org
Delivery-date: Mon, 16 Mar 2026 15:56:00 -0400
Subject: 80% of your donors won't give again
From: SAP <hello@sponsorapet.org>
To: "thurston.davis@makhosimichaelafoundation.org" <thurston.davis@makhosimichaelafoundation.org>
Date: 16 Mar 2026 19:55:48 -0000
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                            And most of them were ready to come back. He=
re's why they didn't.
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wgyd.clicks.mlsend.com/tb/cl/eyJ2Ijoie1wiYVwiOjg4OTY0NyxcImxcIjoxODIxMjY=
1MTQwNDA0NzM0NjUsXCJyXCI6MTgyMTI4MTYwMDMxMTE0MjYyfSIsInMiOiJlOTYwNjNiMTd=
iOWQwMjkxIn0" data-link-id=3D"182126514040473465" data-link-type=3D"webv=
iew">View in browser</a>&nbsp;
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<table class=3D"menu mobile-mx-auto" width=3D"100%" cellpadding=3D"0" ce=
llspacing=3D"0" border=3D"0">
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x 0 0px;">
            <a href=3D"https://apwgyd.clicks.mlsend.com/tb/cl/eyJ2Ijoie1=
wiYVwiOjg4OTY0NyxcImxcIjoxODIxMjYxMTYzOTAwNDQ2ODYsXCJyXCI6MTgyMTI4MTYwMD=
MxMTE0MjYyfSIsInMiOiI2Nzk4MDk2MDhjY2Y5MDE5In0" target=3D"blank" builder-=
link-id=3D"37" style=3D"font-family: 'Inter', sans-serif; font-size: 19p=
x; line-height: 150%; color: #3daa69; font-weight: bold; font-style: nor=
mal; text-decoration: none;" data-link-id=3D"182126116390044686">
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0 5px 0 5px;">
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wiYVwiOjg4OTY0NyxcImxcIjoxODIxMjYxMTY0MDc4NzA0OTMsXCJyXCI6MTgyMTI4MTYwMD=
MxMTE0MjYyfSIsInMiOiI1NzIwYjIyYWJkM2FjMTMwIn0" target=3D"blank" builder-=
link-id=3D"7" style=3D"font-family: 'Inter', sans-serif; font-size: 19px=
; line-height: 150%; color: #3daa69; font-weight: bold; font-style: norm=
al; text-decoration: none;" data-link-id=3D"182126116407870493">
                <span style=3D"color: #3daa69;">Sponsor a Purpose</span>=

</a>
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0 0px 0 10px;">
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wiYVwiOjg4OTY0NyxcImxcIjoxODIxMjYxMTY0MjA0NTM0MTMsXCJyXCI6MTgyMTI4MTYwMD=
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link-id=3D"8" style=3D"font-family: 'Inter', sans-serif; font-size: 19px=
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al; text-decoration: none;" data-link-id=3D"182126116420453413">
                <span style=3D"color: #3daa69;">Sign up</span>
            </a>
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    <h2 style=3D"font-family: 'Inter', sans-serif; color: #000000; font-=
size: 24px; line-height: 125%; font-weight: bold; font-style: normal; te=
xt-decoration: none; ;margin-bottom: 10px; text-align: center;"><br></h2=
>
<h2 style=3D"font-family: 'Inter', sans-serif; color: #000000; font-size=
: 24px; line-height: 125%; font-weight: bold; font-style: normal; text-d=
ecoration: none; ;margin-bottom: 10px; margin-bottom: 0; text-align: cen=
ter;"><span style=3D"color: rgb(27, 58, 93);">Join us on March 26th!</sp=
an></h2>

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    <div>
<p style=3D"font-family: 'Inter', sans-serif; color: #000000; font-size:=
 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px;">Hello Thu=
rston,&nbsp;<br></p>
<p style=3D"font-family: 'Inter', sans-serif; color: #000000; font-size:=
 16px; line-height: 165%; margin-top: 0; margin-bottom: 0;"><br></p></di=
v>
<p style=3D"font-family: 'Inter', sans-serif; color: #000000; font-size:=
 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px;">Here's a =
number that will make you rethink your donor retention&nbsp;strategy:</p=
>
<p style=3D"font-family: 'Inter', sans-serif; color: #000000; font-size:=
 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px;"><strong>8=
0% of first-time donors never make a second gift.</strong></p>
<p style=3D"font-family: 'Inter', sans-serif; color: #000000; font-size:=
 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px;">Not becau=
se they stopped caring about your mission. Not because they can't afford=
 it.</p>
<p style=3D"font-family: 'Inter', sans-serif; color: #000000; font-size:=
 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px;">Mostly be=
cause nobody asked or when they did, it was the wrong ask at the wrong t=
ime.</p>
<p style=3D"font-family: 'Inter', sans-serif; color: #000000; font-size:=
 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px;">This is w=
hat we're calling the <strong>Second Gift Problem</strong>. And it's sil=
ently draining nonprofits of the revenue they already earned.</p>
<p style=3D"font-family: 'Inter', sans-serif; color: #000000; font-size:=
 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px;">On <stron=
g>Thursday, March 26th at 1pm ET</strong>, we're hosting a free webinar =
breaking down exactly why this happens =E2=80=94 and walking through how=
 to fix it inside your CRM.</p>
<p style=3D"font-family: 'Inter', sans-serif; color: #000000; font-size:=
 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px;">We'll cov=
er:</p>
<ul style=3D"font-family: 'Inter', sans-serif; color: #000000; font-size=
: 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px;"><li>The =
real reasons donors don't come back (the data is eye-opening)</li><li>Ho=
w to use donor health signals to spot who's going cold before they're go=
ne</li><li>A live demo of the SAP CRM including a new field we built spe=
cifically for this problem</li></ul>
<p style=3D"font-family: 'Inter', sans-serif; color: #000000; font-size:=
 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px;">This one =
is for executive directors and development staff who are tired of watchi=
ng their donor list grow while retention quietly suffers.</p>
<p style=3D"font-family: 'Inter', sans-serif; color: #000000; font-size:=
 16px; line-height: 165%; margin-top: 0; margin-bottom: 0;">Reserve your=
 place today!<br></p>

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-filled" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presen=
tation" style=3D"border-collapse: separate; width: auto;">
                    <tr>
                        <th align=3D"center" valign=3D"middle" style=3D"=
background-color: #3daa69; border-radius: 6px; mso-padding-top-alt: 14px=
; mso-padding-bottom-alt: 14px; mso-padding-left-alt: 25px; mso-padding-=
right-alt: 25px; -webkit-font-smoothing: auto; word-break: break-all;">
                            
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<a href=3D"https://apwgyd.clicks.mlsend.com/=
tb/cl/eyJ2Ijoie1wiYVwiOjg4OTY0NyxcImxcIjoxODIxMjYxMTY0MzMwMzYzMzcsXCJyXC=
I6MTgyMTI4MTYwMDMxMTE0MjYyfSIsInMiOiIyMTQ0OTBlZDBkNzQ4MmQ0In0" target=3D=
"_blank" builder-link-id=3D"36" style=3D"display: block; padding: 14px 2=
5px; font-family: 'Inter', sans-serif; color: #ffffff; font-size: 18px; =
letter-spacing: 0.025em; text-decoration: none; border-radius: 6px; line=
-height: 20px; mso-line-height-rule: at-least; word-wrap: break-word; wo=
rd-break: break-word; overflow-wrap: break-word; min-width: 70px; font-w=
eight: normal; font-style: normal;" data-link-id=3D"182126116433036337">=

<div><strong>Register Today!</strong></d=
iv>
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    <p style=3D"font-family: 'Inter', sans-serif; color: #000000; font-s=
ize: 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px;">=E2=80=
=94 The SAP Team<br>

</p>
<p style=3D"font-family: 'Inter', sans-serif; color: #000000; font-size:=
 16px; line-height: 165%; margin-top: 0; margin-bottom: 0;"><br></p>

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l/eyJ2Ijoie1wiYVwiOjg4OTY0NyxcImxcIjoxODIxMjY1MTQxMDY1MzM3NjAsXCJyXCI6MT=
gyMTI4MTYwMDMxMTE0MjYyfSIsInMiOiIwYTRmZTViMmUzNDI5ZTQ5In0" target=3D"bla=
nk" style=3D"font-family: 'Inter', sans-serif; font-size: 14px; line-hei=
ght: 150%; color: #ffffff; font-weight: normal; font-style: normal; text=
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3760">
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g: 0 8px 0 5px;">|</span>
                            
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l/eyJ2Ijoie1wiYVwiOjg4OTY0NyxcImxcIjoxODIxMjY1MTQxMTM4NzM4MTgsXCJyXCI6MT=
gyMTI4MTYwMDMxMTE0MjYyfSIsInMiOiJhMGE1NTAwNWVjMjA4N2Y1In0" target=3D"bla=
nk" style=3D"font-family: 'Inter', sans-serif; font-size: 14px; line-hei=
ght: 150%; color: #ffffff; font-weight: normal; font-style: normal; text=
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3818">
                            <span style=3D"color: #ffffff;">About</span>=

<span style=3D"display: inline-block; paddin=
g: 0 8px 0 5px;">|</span>
                            
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l/eyJ2Ijoie1wiYVwiOjg4OTY0NyxcImxcIjoxODIxMjY1MTQxMjAxNjUyNzcsXCJyXCI6MT=
gyMTI4MTYwMDMxMTE0MjYyfSIsInMiOiJjY2RmZWUwOWFlODFkOWFkIn0" target=3D"bla=
nk" style=3D"font-family: 'Inter', sans-serif; font-size: 14px; line-hei=
ght: 150%; color: #ffffff; font-weight: normal; font-style: normal; text=
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5277">
                            <span style=3D"color: #ffffff;">Donate</span=
>
                            
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            <h5 style=3D"font-family: 'Inter', sans-serif; color: #fffff=
f; font-size: 15px; line-height: 125%; font-weight: bold; font-style: no=
rmal; text-decoration: none; margin-bottom: 6px;">Sponsor a Pet &amp; Sp=
onsor a Purpose</h5>
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        <td align=3D"center" style=3D"text-align: center!important;">
            <p style=3D"font-family: 'Inter', sans-serif; color: #ffffff=
; font-size: 14px; line-height: 150%; margin-bottom: 0;">453 S Spring St=
reet Ste 400 PMB1163<br>Los Angeles, CA 90013<br>United States</p>
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            <p style=3D"font-family: 'Inter', sans-serif; color: #ffffff=
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rved 2024&nbsp;&nbsp;</p>
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oie1wiYVwiOjg4OTY0NyxcImxcIjoxODIxMjY1MTQxMjc1MDUzMTAsXCJyXCI6MTgyMTI4MT=
YwMDMxMTE0MjYyfSIsInMiOiI1NjM1ZWYxMjgyNzc4OTllIn0" style=3D"color: #ffff=
ff; font-weight: normal; font-style: normal; text-decoration: underline;=
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ubscribe</a>
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pan>
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oie1wiYVwiOjg4OTY0NyxcImxcIjoxODIxMjY1MTQxMzU4OTM5MjAsXCJyXCI6MTgyMTI4MT=
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ff; font-weight: normal; font-style: normal; text-decoration: underline;=
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r">Update preferences</a>
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--==7b7019694aa8e8cec8f41e0af7ce443f--

Sid Gifari From Gifari Industries - BD Cyber Security Team