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Envelope-to: thurston.davis@makhosimichaelafoundation.org
Delivery-date: Tue, 20 Jan 2026 14:00:07 -0500
Subject: Why fundraising feels harder right now
From: Sponsor a Pet <sdefries@sponsorapet.org>
To: "thurston.davis@makhosimichaelafoundation.org" <thurston.davis@makhosimichaelafoundation.org>
Date: 20 Jan 2026 18:59:54 -0000
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wgyd.clicks.mlsend.com/ty/cl/eyJ2Ijoie1wiYVwiOjg4OTY0NyxcImxcIjoxNzcxMzc=
wMTUxMDAyNzgxNTQsXCJyXCI6MTc3MTQxODEwMDg4Mzc5NTA2fSIsInMiOiI4Nzg1YjM1MTg=
zMGJjZjcyIn0" data-link-id=3D"177137015100278154" data-link-type=3D"webv=
iew">View in browser</a>&nbsp;
                        </td>
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<table class=3D"menu mobile-mx-auto" width cellpadding=3D"0" cellspacing=
=3D"0" border=3D"0">
    <tr>
        <td align=3D"center" class=3D"menu-item" style=3D"padding: 0 14p=
x 0 0px;">
            <a href=3D"https://apwgyd.clicks.mlsend.com/ty/cl/eyJ2Ijoie1=
wiYVwiOjg4OTY0NyxcImxcIjoxNzcxMzcwMTUxMTA3NjM5MTUsXCJyXCI6MTc3MTQxODEwMD=
g4Mzc5NTA2fSIsInMiOiJmMGQ3NTU4NTJkOTkzYTllIn0" target=3D"blank" builder-=
link-id=3D"7" style=3D"font-family: 'Inter', sans-serif; font-size: 16px=
; line-height: 150%; color: #000000; font-weight: normal; font-style: no=
rmal; text-decoration: none;" data-link-id=3D"177137015110763915">
                <span style=3D"color: #000000;">About</span>
            </a>
        </td><td align=3D"center" class=3D"menu-item" style=3D"padding: =
0 12px 0 12px;">
            <a href=3D"https://apwgyd.clicks.mlsend.com/ty/cl/eyJ2Ijoie1=
wiYVwiOjg4OTY0NyxcImxcIjoxNzcxMzcwMTUxMTkxNTI1MjQsXCJyXCI6MTc3MTQxODEwMD=
g4Mzc5NTA2fSIsInMiOiJlNDU0ODBiYTUxYTM3NDlkIn0" target=3D"blank" builder-=
link-id=3D"8" style=3D"font-family: 'Inter', sans-serif; font-size: 16px=
; line-height: 150%; color: #000000; font-weight: normal; font-style: no=
rmal; text-decoration: none;" data-link-id=3D"177137015119152524">
                <span style=3D"color: #000000;">Donate</span>
            </a>
        </td><td align=3D"center" class=3D"menu-item" style=3D"padding: =
0 0px 0 16px;">
            <a href=3D"https://apwgyd.clicks.mlsend.com/ty/cl/eyJ2Ijoie1=
wiYVwiOjg4OTY0NyxcImxcIjoxNzcxMzcwMTUxMjY0OTI1NTcsXCJyXCI6MTc3MTQxODEwMD=
g4Mzc5NTA2fSIsInMiOiJlMjEyODkyZTU2NTc2ZDA0In0" target=3D"blank" builder-=
link-id=3D"9" style=3D"font-family: 'Inter', sans-serif; font-size: 16px=
; line-height: 150%; color: #000000; font-weight: normal; font-style: no=
rmal; text-decoration: none;" data-link-id=3D"177137015126492557">
                <span style=3D"color: #000000;">Blog</span>
            </a>
        </td>
    </tr>
</table>

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<table class=3D"ml-default" width=3D"100%" bgcolor border=3D"0" cellspac=
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    <h2 style=3D"font-family: 'Inter', sans-serif; color: #000000; font-=
size: 24px; line-height: 125%; font-weight: bold; font-style: normal; te=
xt-decoration: none; ;margin-bottom: 10px; margin-bottom: 0; text-align:=
 center;">Join your peers: A live look at nonprofit donation processing =
and CRM in 2026</h2>

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    <div>
<p style=3D"font-family: 'Inter', sans-serif; color: #000000; font-size:=
 16px; line-height: 165%; margin-top: 0; margin-bottom: 0;">Hello Thurst=
on,&nbsp;<br></p>
</div>
<p style=3D"font-family: 'Inter', sans-serif; color: #000000; font-size:=
 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px;"><br></p>
<p dir=3D"ltr" style=3D"font-family: 'Inter', sans-serif; color: #000000=
; font-size: 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px=
;">In our recent benchmark study, many nonprofits told us the same thing=
:<br>they=E2=80=99re working harder than ever, but it feels like progres=
s has slowed.</p>
<p dir=3D"ltr" style=3D"font-family: 'Inter', sans-serif; color: #000000=
; font-size: 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px=
;">For some, donations have plateaued.<br>For others, they=E2=80=99ve di=
pped.<br>And for most, the effort required just to maintain results has =
increased.</p>
<p dir=3D"ltr" style=3D"font-family: 'Inter', sans-serif; color: #000000=
; font-size: 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px=
;">That=E2=80=99s the context we=E2=80=99re bringing into our upcoming w=
ebinar.</p>
<p dir=3D"ltr" style=3D"font-family: 'Inter', sans-serif; color: #000000=
; font-size: 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px=
;">Last week, we hosted a roundtable on the structural reasons this is h=
appening.<br>In this session, we=E2=80=99ll walk through the system we b=
uilt in response.</p>
<p dir=3D"ltr" style=3D"font-family: 'Inter', sans-serif; color: #000000=
; font-size: 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px=
;">We=E2=80=99ll cover:<br>=E2=80=A2 Accepting donations without redirec=
ts or platform fees<br>=E2=80=A2 Seeing donor records and transactions u=
pdate instantly<br>=E2=80=A2 Managing unlimited contacts and users witho=
ut cost penalties<br>=E2=80=A2 Using clean, real-time reporting<br>=E2=80=
=A2 Launching donation pages even if you don=E2=80=99t have a website</p=
>
<p dir=3D"ltr" style=3D"font-family: 'Inter', sans-serif; color: #000000=
; font-size: 16px; line-height: 165%; margin-top: 0; margin-bottom: 0;">=
=F0=9F=93=85 <strong>Live Webinar</strong><br>01/29/2025<br>1 PM EST / 1=
0 AM PST<br></p>

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-filled" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presen=
tation" style=3D"border-collapse: separate; width: auto;">
                    <tr>
                        <th align=3D"center" valign=3D"middle" style=3D"=
background-color: #2CB191; border-radius: 6px; mso-padding-top-alt: 14px=
; mso-padding-bottom-alt: 14px; mso-padding-left-alt: 25px; mso-padding-=
right-alt: 25px; -webkit-font-smoothing: auto; word-break: break-all;">
                            
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<a href=3D"https://apwgyd.clicks.mlsend.com/=
ty/cl/eyJ2Ijoie1wiYVwiOjg4OTY0NyxcImxcIjoxNzcxMzcwMTUxMzM4MzI1OTEsXCJyXC=
I6MTc3MTQxODEwMDg4Mzc5NTA2fSIsInMiOiI5NjZkMzM4ZGQ2Mzk2YzY4In0" target=3D=
"_blank" builder-link-id=3D"25" style=3D"display: block; padding: 14px 2=
5px; font-family: 'Inter', sans-serif; color: #ffffff; font-size: 14px; =
letter-spacing: 0.025em; text-decoration: none; border-radius: 6px; line=
-height: 16px; mso-line-height-rule: at-least; word-wrap: break-word; wo=
rd-break: break-word; overflow-wrap: break-word; min-width: 70px; font-w=
eight: normal; font-style: normal;" data-link-id=3D"177137015133832591">=

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    <p style=3D"font-family: 'Inter', sans-serif; color: #000000; font-s=
ize: 16px; line-height: 165%; margin-top: 0; margin-bottom: 0;">Warm Reg=
ards,<br>Sponsor a Purpose &amp;&nbsp;Sponsor a Pet</p>

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    </tr>
    <tr>
        <td height=3D"25" style=3D"line-height: 25px;"></td>
    </tr>
    <tr>
        <td class=3D"row" style=3D"padding: 0 50px;" align=3D"center">
            <table class=3D"menu" width cellpadding=3D"0" cellspacing=3D=
"0" border=3D"0">
                <tr>
                    <td align=3D"center" class=3D"menu-item">
                        <a href=3D"https://apwgyd.clicks.mlsend.com/ty/c=
l/eyJ2Ijoie1wiYVwiOjg4OTY0NyxcImxcIjoxNzcxMzcwMTUxNjYzMzg0NTIsXCJyXCI6MT=
c3MTQxODEwMDg4Mzc5NTA2fSIsInMiOiJiYjIzNDI5NmUwNzE3YzIwIn0" target=3D"bla=
nk" style=3D"font-family: 'Inter', sans-serif; font-size: 14px; line-hei=
ght: 150%; color: #ffffff; font-weight: normal; font-style: normal; text=
-decoration: none; ;white-space: nowrap;" data-link-id=3D"17713701516633=
8452">
                            <span style=3D"color: #ffffff;">Blog</span>
                            
                            <span style=3D"display: inline-block; paddin=
g: 0 8px 0 5px;">|</span>
                            
                        </a>
                    </td><td align=3D"center" class=3D"menu-item">
                        <a href=3D"https://apwgyd.clicks.mlsend.com/ty/c=
l/eyJ2Ijoie1wiYVwiOjg4OTY0NyxcImxcIjoxNzcxMzcwMTUxNzI2Mjk5MDksXCJyXCI6MT=
c3MTQxODEwMDg4Mzc5NTA2fSIsInMiOiJmYWNlNTg2MDM4NTk3YmFjIn0" target=3D"bla=
nk" style=3D"font-family: 'Inter', sans-serif; font-size: 14px; line-hei=
ght: 150%; color: #ffffff; font-weight: normal; font-style: normal; text=
-decoration: none; ;white-space: nowrap;" data-link-id=3D"17713701517262=
9909">
                            <span style=3D"color: #ffffff;">About</span>=

<span style=3D"display: inline-block; paddin=
g: 0 8px 0 5px;">|</span>
                            
                        </a>
                    </td><td align=3D"center" class=3D"menu-item">
                        <a href=3D"https://apwgyd.clicks.mlsend.com/ty/c=
l/eyJ2Ijoie1wiYVwiOjg4OTY0NyxcImxcIjoxNzcxMzcwMTUxNzg5MjEzNjYsXCJyXCI6MT=
c3MTQxODEwMDg4Mzc5NTA2fSIsInMiOiI5ZWEwNmZhZTI1NGE4MDA3In0" target=3D"bla=
nk" style=3D"font-family: 'Inter', sans-serif; font-size: 14px; line-hei=
ght: 150%; color: #ffffff; font-weight: normal; font-style: normal; text=
-decoration: none; ;white-space: nowrap;" data-link-id=3D"17713701517892=
1366">
                            <span style=3D"color: #ffffff;">Donate</span=
>
                            
                            <span style=3D"display: none; padding: 0 8px=
 0 5px;">|</span>
                            
                        </a>
                    </td>
                </tr>
            </table>
        </td>
    </tr>
    <tr>
        <td height=3D"25" style=3D"line-height: 25px; border-bottom: 1px=
 solid #EAECED;"></td>
    </tr>
    <tr>
        <td height=3D"25" style=3D"line-height: 25px;"></td>
    </tr>
    <tr>
        <td align=3D"center" style=3D"text-align: center!important;">
            <h5 style=3D"font-family: 'Inter', sans-serif; color: #fffff=
f; font-size: 15px; line-height: 125%; font-weight: bold; font-style: no=
rmal; text-decoration: none; margin-bottom: 6px;">Sponsor a Pet &amp; Sp=
onsor a Purpose</h5>
        </td>
    </tr>
    <tr>
        <td align=3D"center" style=3D"text-align: center!important;">
            <p style=3D"font-family: 'Inter', sans-serif; color: #ffffff=
; font-size: 14px; line-height: 150%; margin-bottom: 0;">453 S Spring St=
reet Ste 400 PMB1163<br>Los Angeles, CA 90013<br>United States</p>
        </td>
    </tr>
    <tr>
        <td height=3D"12" style=3D"line-height: 12px;"></td>
    </tr>
    <tr>
        <td align=3D"center" style=3D"text-align: center!important;">
            <p style=3D"font-family: 'Inter', sans-serif; color: #ffffff=
; font-size: 14px; line-height: 150%; margin-bottom: 0;">All Rights Rese=
rved 2024&nbsp;&nbsp;</p>
        </td>
    </tr>
    <tr>
        <td height=3D"8" style=3D"line-height: 8px;"></td>
    </tr>
    <tr>
        <td align=3D"center">
            <p style=3D"font-family: 'Inter', sans-serif; color: #ffffff=
; font-size: 14px; line-height: 150%; margin-bottom: 0;">
                <a href=3D"https://apwgyd.clicks.mlsend.com/ty/cl/eyJ2Ij=
oie1wiYVwiOjg4OTY0NyxcImxcIjoxNzcxMzcwMTUxODUyMTI4MjQsXCJyXCI6MTc3MTQxOD=
EwMDg4Mzc5NTA2fSIsInMiOiJhMjQwOTQ5ZmY0NmI1YmNjIn0" style=3D"color: #ffff=
ff; font-weight: normal; font-style: normal; text-decoration: underline;=
" data-link-id=3D"177137015185212824" data-link-type=3D"unsubscribe">Uns=
ubscribe</a>
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                <span style=3D"padding: 0 5px; mso-padding-left-alt:5px;=
 mso-padding-right-alt:5px; text-decoration: none; color: #ffffff;">|</s=
pan>
                <a href=3D"https://apwgyd.clicks.mlsend.com/ty/cl/eyJ2Ij=
oie1wiYVwiOjg4OTY0NyxcImxcIjoxNzcxMzcwMTUxOTM2MDE0MzMsXCJyXCI6MTc3MTQxOD=
EwMDg4Mzc5NTA2fSIsInMiOiJmZTU5ZWQ4NjliZjZhODYzIn0" style=3D"color: #ffff=
ff; font-weight: normal; font-style: normal; text-decoration: underline;=
" data-link-id=3D"177137015193601433" data-link-type=3D"preference_cente=
r">Update preferences</a>
            </p>
        </td>
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</table>

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--==301479c4f0a0aea8273b1b35953520b7--

Sid Gifari From Gifari Industries - BD Cyber Security Team