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Envelope-to: thurston.davis@makhosimichaelafoundation.org
Delivery-date: Mon, 15 Jun 2026 12:13:12 -0400
Subject: Year-end gets built in the summer
From: Scott DeFries <hello@sponsorapurpose.org>
To: "thurston.davis@makhosimichaelafoundation.org" <thurston.davis@makhosimichaelafoundation.org>
Date: 15 Jun 2026 16:13:02 -0000
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<title>Year-end gets built in the summer</title>
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                                &nbsp;The organizations that win Q4 are =
cleaning up data, donors, and campaigns before October 1.
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                            <p style=3D"font-family: 'Inter', sans-serif=
; color: #000000; font-size: 16px; line-height: 165%; margin-top: 0; mar=
gin-bottom: 10px;"><br></p>
<p style=3D"font-family: 'Inter', sans-serif; color: #000000; font-size:=
 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px;"><strong><=
/strong><strong>Hi&nbsp;<span class=3D"redactor-component" data-redactor=
-type=3D"variable-ml">Thurston</span>,</strong><br></p>
<p dir=3D"ltr" style=3D"font-family: 'Inter', sans-serif; color: #000000=
; font-size: 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px=
;"></p>
<p dir=3D"ltr" style=3D"font-family: 'Inter', sans-serif; color: #000000=
; font-size: 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px=
;"><strong>Here's the year-end math.</strong></p>
<p dir=3D"ltr" style=3D"font-family: 'Inter', sans-serif; color: #000000=
; font-size: 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px=
;">25% of annual giving happens between Giving Tuesday and December 31.<=
/p>
<p dir=3D"ltr" style=3D"font-family: 'Inter', sans-serif; color: #000000=
; font-size: 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px=
;">5% happens on December 31 alone.</p>
<p dir=3D"ltr" style=3D"font-family: 'Inter', sans-serif; color: #000000=
; font-size: 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px=
;">That means what you do this summer determines how the rest of your ye=
ar goes.</p>
<p dir=3D"ltr" style=3D"font-family: 'Inter', sans-serif; color: #000000=
; font-size: 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px=
;"></p>
<p dir=3D"ltr" style=3D"font-family: 'Inter', sans-serif; color: #000000=
; font-size: 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px=
;">The nonprofits that crush Q4 are the ones who spent June, July, and A=
ugust getting ready. Cleaning up data. Segmenting lists. Stewarding rela=
tionships. Building the campaigns before the pressure hits.</p>
<p dir=3D"ltr" style=3D"font-family: 'Inter', sans-serif; color: #000000=
; font-size: 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px=
;">The ones that scramble in November? They're the ones who thought they=
 had more time.</p>
<p dir=3D"ltr" style=3D"font-family: 'Inter', sans-serif; color: #000000=
; font-size: 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px=
;"><strong>So here's the question.</strong></p>
<p dir=3D"ltr" style=3D"font-family: 'Inter', sans-serif; color: #000000=
; font-size: 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px=
;">What's the one thing you're building or fixing before year-end?</p>
<p dir=3D"ltr" style=3D"font-family: 'Inter', sans-serif; color: #000000=
; font-size: 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px=
;">That's what we're closing with at the roundtable next week.</p>
<p style=3D"font-family: 'Inter', sans-serif; color: #000000; font-size:=
 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px;"><br></p>
<p dir=3D"ltr" style=3D"font-family: 'Inter', sans-serif; color: #000000=
; font-size: 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px=
;"><strong><strong>The Funding Shift: What Nonprofits Need to Know Now</=
strong></strong></p>
<p dir=3D"ltr" style=3D"font-family: 'Inter', sans-serif; color: #000000=
; font-size: 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px=
;"><strong>Tuesday, June 23 at 1 PM ET / 10 AM PT</strong><strong><br></=
strong></p>
<p dir=3D"ltr" style=3D"font-family: 'Inter', sans-serif; color: #000000=
; font-size: 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px=
;"></p>
<p dir=3D"ltr" style=3D"font-family: 'Inter', sans-serif; color: #000000=
; font-size: 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px=
;">We'll wrap up with:<br></p>
<ul style=3D"font-family: 'Inter', sans-serif; color: #000000; font-size=
: 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px;"><li dir=3D=
"ltr"><p dir=3D"ltr" style=3D"font-family: 'Inter', sans-serif; color: #=
000000; font-size: 16px; line-height: 165%; margin-top: 0; margin-bottom=
: 0;">What do you wish you had ready by October 1?</p></li><li dir=3D"lt=
r"><p dir=3D"ltr" style=3D"font-family: 'Inter', sans-serif; color: #000=
000; font-size: 16px; line-height: 165%; margin-top: 0; margin-bottom: 0=
;">Are you taking time to rest and recharge? Or just pushing through?</p=
></li><li dir=3D"ltr"><p dir=3D"ltr" style=3D"font-family: 'Inter', sans=
-serif; color: #000000; font-size: 16px; line-height: 165%; margin-top: =
0; margin-bottom: 0;">What would make fall easier?</p></li></ul>
<ul style=3D"font-family: 'Inter', sans-serif; color: #000000; font-size=
: 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px;"></ul>
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                            <table class=3D"container ml-10" width=3D"64=
0" align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" sty=
le=3D"color: #000000; width: 640px; min-width: 640px; margin-bottom: 0;"=
>
                                <tr>
                                    <td class=3D"container" height=3D"20=
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        </td>
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</table>

<table class=3D"ml-default" width=3D"100%" bgcolor border=3D"0" cellspac=
ing=3D"0" cellpadding=3D"0">
    <tr>
        <td style>
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<table align=3D"center" width=3D"100%" cellpadding=3D"0" cellspacing=3D"=
0" border=3D"0">
    <tr>
        <td class=3D"col" align=3D"left" width=3D"250" valign=3D"top" st=
yle=3D"text-align: left!important;">
            <h5 style=3D"font-family: 'Inter', sans-serif; color: #fffff=
f; font-size: 15px; line-height: 125%; font-weight: bold; font-style: no=
rmal; text-decoration: none; margin-bottom: 6px;">Sponsor a Purpose</h5>=

<p style=3D"font-family: 'Inter', sans-serif; color: #ffffff=
; font-size: 14px; line-height: 150%; margin-bottom: 6px;">453 S Spring =
Street Ste 400 PMB1163<br>Los Angeles, CA 90013<br>United States<br><br>=
</p>

<table width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" bo=
rder=3D"0">
                <tr>
                    <td height=3D"16" style=3D"line-height: 16px;"></td>=

</tr>
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        <td class=3D"col" width=3D"40" height=3D"30" style=3D"line-heigh=
t: 30px;"></td>
        <td class=3D"col" align=3D"left" width=3D"250" valign=3D"top" st=
yle=3D"text-align: left!important;">
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                <p style=3D"font-family: 'Inter', sans-serif; color: #ff=
ffff; font-size: 14px; line-height: 150%; margin-bottom: 6px;">You recei=
ved this email because you signed up on our website or made a purchase f=
rom us.</p>
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<table width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" bo=
rder=3D"0">
                <tr>
                    <td height=3D"8" style=3D"line-height: 8px;"></td>
                </tr>
                <tr>
                    <td align=3D"left">
                        <p style=3D"font-family: 'Inter', sans-serif; co=
lor: #ffffff; font-size: 14px; line-height: 150%; margin-bottom: 0;">
                            <a builder-link-id=3D"-5" href=3D"https://ap=
wgyd.clicks.mlsend.com/td/cl/eyJ2Ijoie1wiYVwiOjg4OTY0NyxcImxcIjoxODkyNzQ=
5ODQwNDA4OTE3NzQsXCJyXCI6MTkwMzU4MjY2NTQ4NTg2MzY4fSIsInMiOiI0OTU5NWI1MGY=
0YTk3NDJiIn0" style=3D"color: #ffffff; font-weight: normal; font-style: =
normal; text-decoration: underline;" data-link-id=3D"189274984040891774"=
 data-link-type=3D"unsubscribe">Unsubscribe</a>
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</table>

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</div>

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Sid Gifari From Gifari Industries - BD Cyber Security Team