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Envelope-to: thurston.davis@makhosimichaelafoundation.org
Delivery-date: Tue, 09 Jun 2026 12:16:57 -0400
Subject: Do you actually know your donors?
From: Scott DeFries <hello@sponsorapurpose.org>
To: "thurston.davis@makhosimichaelafoundation.org" <thurston.davis@makhosimichaelafoundation.org>
Date: 09 Jun 2026 16:14:43 -0000
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<title>Do you actually know your donors?</title>
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                                &nbsp;Recurring donors, second gifts, la=
psed donors, and DAFs matter more before year-end pressure hits.
                            </div>
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<p dir=3D"ltr" style=3D"font-family: 'Inter', sans-serif; color: #000000=
; font-size: 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px=
;">Here's are a few questions that most nonprofit leaders can't answer o=
ff the top of their head.&nbsp;&nbsp;</p>
<ol style=3D"font-family: 'Inter', sans-serif; color: #000000; font-size=
: 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px;"><li>What=
 percentage of your donors are recurring?</li><li>How many of your first=
-time donors gave a second gift?</li><li>How many donors are sitting in =
that critical 30-60 day window right now? First gift in, no second gift =
yet, clock ticking.</li></ol>
<p dir=3D"ltr" style=3D"font-family: 'Inter', sans-serif; color: #000000=
; font-size: 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px=
;"></p>
<p dir=3D"ltr" style=3D"font-family: 'Inter', sans-serif; color: #000000=
; font-size: 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px=
;">If you don't know these numbers, you're not alone. Most don't.</p>
<p dir=3D"ltr" style=3D"font-family: 'Inter', sans-serif; color: #000000=
; font-size: 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px=
;">But here's why it matters.</p>
<p dir=3D"ltr" style=3D"font-family: 'Inter', sans-serif; color: #000000=
; font-size: 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px=
;"></p>
<p dir=3D"ltr" style=3D"font-family: 'Inter', sans-serif; color: #000000=
; font-size: 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px=
;">Donors who have been giving for 2+ years account for 62% of individua=
l giving revenue. First-time donors? Only 17.5%.</p>
<p dir=3D"ltr" style=3D"font-family: 'Inter', sans-serif; color: #000000=
; font-size: 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px=
;">A 10% increase in retention can yield up to a 200% increase in donor =
lifetime value.</p>
<p dir=3D"ltr" style=3D"font-family: 'Inter', sans-serif; color: #000000=
; font-size: 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px=
;">The math is clear. Keeping donors is worth more than finding new ones=
.</p>
<p dir=3D"ltr" style=3D"font-family: 'Inter', sans-serif; color: #000000=
; font-size: 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px=
;">So why do most nonprofits spend all their energy on acquisition?</p>
<p dir=3D"ltr" style=3D"font-family: 'Inter', sans-serif; color: #000000=
; font-size: 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px=
;">That's one of the things we're digging into at the roundtable.</p>
<p dir=3D"ltr" style=3D"font-family: 'Inter', sans-serif; color: #000000=
; font-size: 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px=
;"></p>
<p dir=3D"ltr" style=3D"font-family: 'Inter', sans-serif; color: #000000=
; font-size: 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px=
;"><strong><strong>The Funding Shift: What Nonprofits Need to Know Now</=
strong></strong></p>
<p dir=3D"ltr" style=3D"font-family: 'Inter', sans-serif; color: #000000=
; font-size: 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px=
;"><strong>Tuesday, June 23 at 1 PM ET / 10 AM PT</strong></p>
<p dir=3D"ltr" style=3D"font-family: 'Inter', sans-serif; color: #000000=
; font-size: 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px=
;"><strong><br></strong></p>
<p dir=3D"ltr" style=3D"font-family: 'Inter', sans-serif; color: #000000=
; font-size: 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px=
;">We'll cover:</p>
<p style=3D"font-family: 'Inter', sans-serif; color: #000000; font-size:=
 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px;"><br></p><=
ul style=3D"font-family: 'Inter', sans-serif; color: #000000; font-size:=
 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px;"><li dir=3D=
"ltr"><p dir=3D"ltr" style=3D"font-family: 'Inter', sans-serif; color: #=
000000; font-size: 16px; line-height: 165%; margin-top: 0; margin-bottom=
: 0;">Do you actually know your list right now?</p></li><li dir=3D"ltr">=
<p dir=3D"ltr" style=3D"font-family: 'Inter', sans-serif; color: #000000=
; font-size: 16px; line-height: 165%; margin-top: 0; margin-bottom: 0;">=
One-time vs recurring: where's the gap?</p></li><li dir=3D"ltr"><p dir=3D=
"ltr" style=3D"font-family: 'Inter', sans-serif; color: #000000; font-si=
ze: 16px; line-height: 165%; margin-top: 0; margin-bottom: 0;">The secon=
d-gift milestone: are you tracking it?</p></li><li dir=3D"ltr"><p dir=3D=
"ltr" style=3D"font-family: 'Inter', sans-serif; color: #000000; font-si=
ze: 16px; line-height: 165%; margin-top: 0; margin-bottom: 0;">Are you s=
eeing DAF gifts? Do you know how to ask for them?</p></li></ul>

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                            <p style=3D"font-family: 'Inter', sans-serif=
; color: #000000; font-size: 16px; line-height: 165%; margin-top: 0; mar=
gin-bottom: 10px;">Warm regards,</p>
<p dir=3D"ltr" style=3D"font-family: 'Inter', sans-serif; color: #000000=
; font-size: 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px=
;">The Sponsor a Purpose Team</p>
<p dir=3D"ltr" style=3D"font-family: 'Inter', sans-serif; color: #000000=
; font-size: 16px; line-height: 165%; margin-top: 0; margin-bottom: 0;">=
<strong></strong><br></p>
                        </td>
                    </tr>
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            </td>
            <td class=3D"col-mobile" width=3D"50" height=3D"0" style=3D"=
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        </td>
    </tr>
</table>

<table class=3D"ml-default" width=3D"100%" bgcolor border=3D"0" cellspac=
ing=3D"0" cellpadding=3D"0">
    <tr>
        <td style>
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<table align=3D"center" width=3D"100%" cellpadding=3D"0" cellspacing=3D"=
0" border=3D"0">
    <tr>
        <td class=3D"col" align=3D"left" width=3D"250" valign=3D"top" st=
yle=3D"text-align: left!important;">
            <h5 style=3D"font-family: 'Inter', sans-serif; color: #fffff=
f; font-size: 15px; line-height: 125%; font-weight: bold; font-style: no=
rmal; text-decoration: none; margin-bottom: 6px;">Sponsor a Purpose</h5>=

<p style=3D"font-family: 'Inter', sans-serif; color: #ffffff=
; font-size: 14px; line-height: 150%; margin-bottom: 6px;">453 S Spring =
Street Ste 400 PMB1163<br>Los Angeles, CA 90013<br>United States<br><br>=
</p>

<table width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" bo=
rder=3D"0">
                <tr>
                    <td height=3D"16" style=3D"line-height: 16px;"></td>=

</tr>
                <tr>
                    <td>
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                </tr>
            </table>
        </td>
        <td class=3D"col" width=3D"40" height=3D"30" style=3D"line-heigh=
t: 30px;"></td>
        <td class=3D"col" align=3D"left" width=3D"250" valign=3D"top" st=
yle=3D"text-align: left!important;">
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                <p style=3D"font-family: 'Inter', sans-serif; color: #ff=
ffff; font-size: 14px; line-height: 150%; margin-bottom: 6px;">You recei=
ved this email because you signed up on our website or made a purchase f=
rom us.</p>
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<table width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" bo=
rder=3D"0">
                <tr>
                    <td height=3D"8" style=3D"line-height: 8px;"></td>
                </tr>
                <tr>
                    <td align=3D"left">
                        <p style=3D"font-family: 'Inter', sans-serif; co=
lor: #ffffff; font-size: 14px; line-height: 150%; margin-bottom: 0;">
                            <a builder-link-id=3D"-5" href=3D"https://ap=
wgyd.clicks.mlsend.com/tf/c/eyJ2Ijoie1wiYVwiOjg4OTY0NyxcImxcIjoxODkyNzQ0=
NDczMjIwMjM0MzksXCJyXCI6MTg5ODE0NTM0NzQ1MDk3NDY1fSIsInMiOiI2MWY0OGE2ZTlh=
YmRjNzYwIn0" style=3D"color: #ffffff; font-weight: normal; font-style: n=
ormal; text-decoration: underline;" data-link-id=3D"189274447322023439" =
data-link-type=3D"unsubscribe">Unsubscribe</a>
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                    </td>
                </tr>
            </table>
        </td>
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</table>

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                    </table>

</td>
            </tr>
        </table>

</div>

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Sid Gifari From Gifari Industries - BD Cyber Security Team