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Subject: Year-end gets built in the summer From: Scott DeFries To: "thurston.davis@makhosimichaelafoundation.org" Date: 15 Jun 2026 16:13:02 -0000 Received: from 10.36.38.200 by 10.164.0.44 with http; 15 Jun 2026 16:13:02 +0000 Message-ID: <190358266548586368a889647@mlsend.com> x-mailer-recipientid: 190358266548586368a889647 Feedback-ID: automation189272389255693708:889647:automation:MailerLite List-Unsubscribe-Post: List-Unsubscribe=One-Click List-Unsubscribe: Precedence: bulk X-Mailru-Msgtype: 190358266548586368 X-CampaignID: 189273566264427705 Reply-To: Scott DeFries MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="==d2995cb34bb5e77c3a11e97ae656da86" X-Jellyfish-No-Auto-Response: 1 This is a multi-part message in MIME format. --==d2995cb34bb5e77c3a11e97ae656da86 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: quoted-printable Hello, You have received a newsletter from Sponsor a Pet. However, your email software can't display HTML emails. You can view the= newsletter by clicking here: https://apwgyd.clicks.mlsend.com/td/cl/eyJ2Ijoie1wiYVwiOjg4OTY0NyxcImxcI= joxODkyNzQ5ODQxOTI5MzUzMTIsXCJyXCI6MTkwMzU4MjY2NTQ4NTg2MzY4fSIsInMiOiJlN= mEyZTkxYzI5MjJhNjQxIn0 You're receiving this newsletter because you have shown interest in Spon= sor a Pet. Not interested anymore? Click here to unsubscribe: https://apwgyd.clicks.mlsend.com/td/cl/eyJ2Ijoie1wiYVwiOjg4OTY0NyxcImxcI= joxODkyNzQ5ODQxODY2NDM4NTUsXCJyXCI6MTkwMzU4MjY2NTQ4NTg2MzY4fSIsInMiOiI1N= DUxYTUyMmY0NzU3NDAyIn0 --==d2995cb34bb5e77c3a11e97ae656da86 Content-Type: text/html; charset=UTF-8 Content-Transfer-Encoding: quoted-printable =20 =20 Year-end gets built in the summer =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20
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 The organizations that win Q4 are = cleaning up data, donors, and campaigns before October 1.

<= /strong>Hi Thurston,

Here's the year-end math.

25% of annual giving happens between Giving Tuesday and December 31.<= /p>

5% happens on December 31 alone.

That means what you do this summer determines how the rest of your ye= ar goes.

The nonprofits that crush Q4 are the ones who spent June, July, and A= ugust getting ready. Cleaning up data. Segmenting lists. Stewarding rela= tionships. Building the campaigns before the pressure hits.

The ones that scramble in November? They're the ones who thought they= had more time.

So here's the question.

What's the one thing you're building or fixing before year-end?

That's what we're closing with at the roundtable next week.


The Funding Shift: What Nonprofits Need to Know Now

Tuesday, June 23 at 1 PM ET / 10 AM PT

We'll wrap up with:

  • What do you wish you had ready by October 1?

  • Are you taking time to rest and recharge? Or just pushing through?

  • What would make fall easier?
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    Warm regards,

    The Sponsor a Purpose Team

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